BUS 94
Social Media Marketing Strategies

Course Description

This course will explore social media as an effective delivery platform in marketing, specifically in promotion programs and product/service delivery. It will also analyze the strengths and weaknesses of major platforms and analytical tools and evaluate the cost-effectiveness and impacts on the overall marketing objectives of a business. There will be an emphasis on customer relationship-building, public relations, event marketing, and sales promotions using social media tactics in developing effective, ethical social media marketing strategies.

Class Details

CRN Course Section Days Times Instructor Loc
46569 BUS 94 64Z ······· TBA-TBA John Francis ONLINE

Class Materials: View textbook and/or other materials for this course available at the Bookstore.
Class Dates: This class runs from 2024-04-08 to 2024-06-28.
Footnote:
BUS -094.-64Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.

Course Details

Units
5 Units
Hours
  • Weekly Lecture Hours: 5
  • Weekly Lab Hours: 0
Gen Ed
Non-GE Class
Program Status
Program Applicable
Credit
Credit - Degree Applicable
Grading Method
Letter Grading

Requisite and Advisory

Advisory
  • EWRT D001A or EWRT D01AH or ESL D005.
  • Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra
  • BUS D090.

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